Management Team & Board of Directors
CEO and Co-founder
Allan R. Staley co-founded Soluble Systems and ran the day-to-day operations of the Company from 2007 through May 2015 when Woody Staub joined the management team as President/COO. Mr. Staley has led the reimbursement strategy, and its tactical execution, to secure broad reimbursement coverage for TheraSkin. Prior to launching Soluble Systems as a medical device start-up in 2007, Mr. Staley was a business attorney for 21 years.
Mr. Staley received his JD from the Marshall-Wythe School of Law at the College of William & Mary in 1986 and his BS from Randolph-Macon College in 1982.
Linwood "Woody" Staub
President and COO
Woody Staub has spent the last twenty-five years in the Medical Device space mostly with J&J, KCI and most recently as president of his own company, CMJ Medical. Among these were the start-up of Ethicon Endo Surgery, General Manager of the Indigo urology effort in Asia-Pacific, and VP General Manager for the J&J wound management group for Europe, Middle East and Africa. After spending time back in the U.S. as VP Sales and Marketing for the Women’s Health and Urology (old Gynecare) division, Woody assumed the role as World-Wide President for KCI’s V.A.C. division ($1.4B +/-). As president of CMJ Medical, he is currently heading a sports medicine distributorship with $55M +/- in sales and 52 sales representatives across the Mid-Atlantic region.
Woody graduated from Randolph Macon College in 1984 with a degree in Economics and has a Fellowship degree from Wharton in Hospital CEO Management.
Chief Financial Officer
Tom Zeni’s career has included a 24-year tenure with ConocoPhillips where he had extensive experience in budgeting/forecasting, financial reporting and analysis, and controllership functions. Among his many assignments, he served as Asia Region Controller and Business Services Manager for Plastics Operations in Southeast Asia (Singapore) and as Finance and Business Services Manager of a West Texas refinery. He was on the Board of Trustees for Golden Plains Community Hospital, serving as the Chairman of the Finance and Planning Committee. Mr. Zeni is currently on the audit committee of the Board of Trustees at Randolph-Macon College.
He is also an Executive Partner at the Mason School of Business at the College of William & Mary. Mr. Zeni holds a bachelor’s degree in Economics from Randolph-Macon College, an MBA from The College of William & Mary, and is a Certified Public Accountant.
VP of Marketing and Business Development
20+ years medical device marketing and sales experience with both Fortune 100 companies and smaller start up’s. Former VP Marketing of Acelity (formerly KCI). Previous experience with J&J Wound Management (Europe and US) in sales, marketing and medical education. Proven track record in building product portfolios and launching new products.
Jonathan “Jay” Waggoner
Vice President of Sales
Jay Waggoner currently serves as Vice President of Sales for Soluble Systems. Jay has spent the past 23 years in the Medical Device industry in roles in sales, sales training and sales management. Jay has worked in wound care and hemostasis segments of the industry with the Johnson & Johnson divisions of Ethicon and Ethicon Biosurgery. He also spent several years in the spine market working with DePuy Spine and Medtronic. A career success for Jay was his deep involvement in building the Ethicon Biosurgery business over the past 13 years. Jay has extensive experience and expertise in both building sales training programs as well as embedding organizations with sound sales management fundamentals.
Sr. Director of Operations
Mr. Weber joined Soluble Systems in 2008 to lead the Research & Development and Quality Assurance efforts. With over 20 years of industry experience, he is now head of the Sales Operations and IT functions as well. His career has included pharmaceutical R&D and manufacturing at both branded and generic firms, most recently at Amgen Manufacturing and Pfizer Global Research. Mr. Weber brought newly formed labs into GMP compliance, led multi-site investigations for FDA Pre-Approval Inspection readiness, and managed IT projects including CRM and Sales dashboard development.
He earned a B.S. in Chemistry from the University of Maryland in 1994 and an M.S. in Management of Information Technology at the University of Virginia in 2016.
VP of Managed Markets
Greg joined Soluble Systems in July, 2014 as Vice President of Marketing. He is now focused on the managed markets such as chains and the federal sector to further develop the commercial efforts. Mr. Neal has a proven background of more than 30 years in healthcare marketing and sales leadership. He has also worked in biotech strategic positions of commercial, federal and national account development. Prior to this he was a managing partner in two commercial healthcare consulting companies focused on pharma and biotech markets. He also consulted with the Franklin Covey Co. on their 2011 text The 3rd Alternative.
In addition, Mr. Neal has extensive experience in pharmaceutical marketing and sales with Merck and Co. There he held positions of increasing responsibility over a 30-year career including commercial markets as well as development of the specialty sales model.
Chief Science Officer and Co-founder
Guy G. Levy co-founded Soluble Systems with his business partner, Allan R. Staley, in 1999. Their goal was then and remains today, improving lives through the development and promotion of advanced medical therapies. Dr. Levy has conducted innovative research and patented ground-breaking technology.
Dr. Levy earned a BS in Biology from Virginia Tech (Class of 1984 but completed course work in three years in 1983), a DDS with Honors from Georgetown University School of Dentistry in 1987 and a MS in Health Administration from the Medical College of Virginia at Virginia Commonwealth University in 1992. Dr. Levy has practiced general dentistry since 1987, now in Yorktown, Virginia, with an emphasis on advanced technology.
Director, Learning and Development
Leading our internal & external training efforts for the organization, Bart brings 19 years of experience from Johnson & Johnson – Ethicon and Depuy Synthes – having held responsibilities in Operations, Sales, WW Professional Education, Sales Training & Marketing. His passion for creating and delivering customer-focused learning as well as driving capabilities to enhance customer engagement have been appreciated by surgeons, nurses and sales/marketing teams in over 25 countries. Having created and mobilized blended learning models and new promotional campaigns to increase effectiveness for hundreds of field-based associates globally, Bart has been a valued asset to the organization.
Bart earned a BS in International Business & Logistics from Penn State University in 1998.